Last updated: July 11, 2025

Setterox operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Setterox is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us including on https://setterox.com and https://setterox.ae. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

This Privacy Policy outlines the practices of Setterox concerning the collection, use, maintenance, and disclosure of information obtained from users across all our platforms, including store services, design services, email newsletters, and training programs.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Legal Framework and Compliance

This Privacy Policy complies with:

• UAE Federal Decree Law No. 45 of 2021 on Personal Data Protection (PDPL)
• UAE Data Office regulations and guidelines
• International privacy standards including GDPR principles
• Other applicable privacy laws where our users are located
• Shopify's privacy and data protection requirements

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
• Account information including your username, password, security questions, preferences and settings.
• Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
• Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
• Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.
• Program registration details provided when registering for specific programs, services, or newsletters.

Users may choose to visit our sites anonymously, and personal identification information is collected only if voluntarily submitted. Some features of the Services may require you to directly provide us with certain information about yourself.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
• Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
• From our service providers including Shopify and other vendors when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
• From our partners or other third parties including business and marketing partners.

We collect information through automated means, including cookies, Google Analytics, and IP addresses, to tailor our websites to visitor preferences.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

• Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This information is solely used to fulfill the requested service and will not be misused for any other purpose.
• Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services. You may receive essential communications such as password recovery emails.
• Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.
• Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
• Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
• With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites.
• When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.
• With the UAE Data Office and other regulatory authorities for compliance, investigation, or enforcement purposes as required by UAE law.

While using our services, user information is not shared with external parties except when necessary to fulfill the service, as specified in this Privacy Statement, or as required by law.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link.

For specific information about the Cookies that we use related to powering our store with Shopify, see https://www.shopify.com/legal/cookies.

International Data Transfers

Please note that we may transfer, store and process your personal information outside the country you live in, including through our relationship with Shopify and other service providers.

For transfers outside the UAE, we implement appropriate safeguards including Standard Contractual Clauses approved by relevant authorities, adequacy decisions where available, and other legally recognized transfer mechanisms.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Data Retention

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Specific Retention Periods:

• Account Information: Retained for the duration of your account plus 7 years after closure for legal compliance
• Order and Transaction Data: 7 years from the date of transaction for accounting and legal purposes
• Marketing Communications: Until you unsubscribe or 3 years from last interaction
• Website Analytics: Aggregated data retained for 24 months
• Customer Support Records: 3 years from last interaction
• Security Logs: 1 year unless required longer for ongoing investigations

Under UAE law, we maintain reasonable data retention practices that are proportionate to the purposes for which the data was collected.

Cookies and Tracking Technologies

Like many websites, we use Cookies on our Sites. We use Cookies to power and improve our Sites and Services, remember your actions and preferences, run analytics and better understand user interaction with the Services, and provide personalized advertising and content.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services to work incorrectly or no longer be available.

Security and Retention of Your Information

We prioritize the security of your data and implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

We maintain an inventory of personal data systems and implement data security practices in accordance with UAE PDPL requirements.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

• Right to Access / Know. You may have a right to request access to personal information that we hold about you.
• Right to Delete. You may have a right to request that we delete personal information we maintain about you.
• Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
• Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
• Restriction of Processing. You may have the right to ask us to stop or restrict our processing of personal information.
• Withdrawal of Consent. Where we rely on consent to process your personal information, you may have the right to withdraw this consent.
• Appeal. You may have a right to appeal our decision if we decline to process your request.
• Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Automated Decision-Making and Profiling

We may use automated processing and profiling for personalization (customizing your experience and content recommendations), fraud prevention (detecting potentially fraudulent transactions), and marketing (tailoring advertisements and promotional content).

You have the right to be informed about automated decision-making that significantly affects you, request human intervention in automated decisions, contest decisions made solely through automated means, and opt out of profiling for marketing purposes.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted. As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Enhanced Protection for Minors (13-17): We obtain parental consent before processing personal data of users we know are between 13-17, we do not sell or share personal information of users under 18 for targeted advertising, and we apply additional security measures for youth data.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Data Breach Notification

In the event of a data breach that may affect your personal information, we will report the breach to the UAE Data Office immediately as required by law, notify affected individuals without undue delay when the breach poses a high risk to your rights and freedoms, and provide clear information about the nature of the breach and steps we are taking to address it.

Business Transfers

In certain cases, we may buy or sell assets, and user information may be one of the transferred business assets. In such transactions, you will be notified of any change in ownership or control of your personal information, the new entity will be bound by the same privacy protections, and you will have the option to delete your account if you do not agree to the transfer.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority or the UAE Data Office.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

When material changes are made, we will notify you by posting a notice on our website, sending an email to registered users, and other appropriate means as required by law.

Acceptance of Terms and Consent

By using our Sites, you explicitly consent to and agree to the terms of this Privacy Policy. Your continued use of the Services after any changes to this Privacy Policy constitutes acceptance of those changes. For processing activities that require explicit consent under UAE law, we will obtain such consent separately through clear and affirmative actions.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at setteroxuae@gmail.com (Subject: "PRIVACY POLICY") or contact us at Arenco offices DIP, Dubai, DU, AE.

Data Protection Officer: info@setterox.com

UAE Data Office: You may also contact the UAE Data Office regarding data protection matters.

We will respond to your request within 30 days or as required by applicable law.

Your privacy is crucial to us at Setterox, and we are committed to ensuring a transparent and secure online experience across all our platforms. This Privacy Policy demonstrates our commitment to protecting your personal information in accordance with UAE law, Shopify's requirements, and international privacy standards.